One of San Diego’s Most Popular Filipino Restaurants Opens Inside a Montebello Food Hall

Totally knowledgeable about For The Win’s popularity across Los Angeles, Santos went after the hamburger manufacturer due to the fact that he says the dining establishment struck the appropriate notes for BLVD MRKT. “We desire operators that care obsessively concerning their food and procedures as similarly as their branding and marketing,” states Santos. For The Success has actually gotten on a growth tear throughout Southern The golden state, with new restaurants in Hollywood and Alhambra.

After enhancing the profile of Filipino food in San Diego, South Bay native Phillip Esteban is excited to return to the Los Angeles area. His group will certainly prepare the very same food selection as the two White Rice San Diego electrical outlets, which will certainly include his top-selling pork belly lechon kawali dish and ube pandesal with whipped ube butter. White Rice likewise offers a tofu mushroom sisig, lumpia, and sweet longganisa sausage bowl with egg and garlic rice.

Filipino dining establishment and 2021 San Diego Eater Awards recipientWhite Rice opens on Thursday, October 11. Because opening up in 2021, BLVD MRKT has actually radiated a light on more recent culinary ability in a historic Latino neighborhood; the food hall uses an incubator program where dining establishments revolve in and out of the room. “We do not see Blvd MRKT as simply an additional food hall or dining establishment. Totally conscious of For The Success’s popularity throughout Los Angeles, Santos sought the hamburger maker because he states the restaurant hit the best notes for BLVD MRKT.

In 2024, two remarkable operators ended up being recent additions to Montebello’s prominent shipping container food hall, BLVD MRKT. Filipino restaurant and 2021 San Diego Eater Awards recipientWhite Rice opens up on Thursday, October 11. Previously this year, Los Angeles’s For The Victory started cranking out hit burgers in the room in late Might.

White Rice is open Tuesday through Thursday from 11 a.m. to 8 p.m., and Friday to Sunday till 9 p.m. For The Win is open daily from 11 a.m. to 9:30 p.m. BLVD MRKT is located at 520 Whittier Boulevard, Montebello, CA, 90640.

Given that opening up in 2021, BLVD MRKT has actually shined a light on more recent culinary ability in a historic Latino area; the food hall utilizes an incubator program where restaurants revolve in and out of the space. “We don’t see Blvd MRKT as simply another food hall or dining establishment. “We desire our dining establishments to help us elevate that experience to a location that stands out for Montebello and Southern California.”

Mona Holmes
is a press reporter for Eater Los Angeles and a normal factor to KCRW radio. She has covered dining establishments, eating, and food society since 2016. In 2022, the James Beard Foundation nominated her for a Jonathan Gold Resident Voice Honor.