Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia

After doing substantial study with Hill Dew followers, the firm hopes to make itself “a lot more friendly,” Umi Patel, VP of consumer insights and analytics at PepsiCo Beverages North America, said, noting that the nostalgic appearance of their redesign evaluated well with Gen Z and millennials along with “DEW patriots.”

“We’re delighted for followers to see the new Hill Dew, which includes an upgraded logo that symbolizes the brand’s origins, a bright refreshed shade scheme, and visuals exterior landscapes distinct to the Hill Dew flavors.”

Over the previous 76 years, Mountain Dew has experienced 6 logo changes, and the latest one most resembles the logos of Hill Dew past. The year of facility– 1948– will be published in the factors of the “W” and the “i” in the complete word “Mountain” will be populated with a citrus leaf icon.

“Birthed in the hills, the unique citrus flavor of Hill Dew drove the brand to end up being an international social sensation, offering us an abundant background to lean into as we reimagine the next 75 years of the brand name,” Bittencourt stated.

“With this new visual identification, Hill Dew is reclaiming its heritage with a classic look developed to raise both the electronic and physical spaces the brand experiences in,” Mauro Porcini, elderly vice president and primary style police officer at PepsiCo, said.

“Hill Dew is redeeming the hill with a brand-new logo design and aesthetic identification that is identified with experience, celebrating the open airs and accepting the ‘DO THE DEW’ spirit,” JP Bittencourt, vice head of state of advertising and marketing at Hill Dew, stated in a declaration.