Capri Sun’s Giant Big Pouch: A Nostalgic, Refillable Mega-Drink

Responding to strong fan demand and 80% customer feedback, Capri Sun launches its largest product ever: the Big Pouch. This reusable, nostalgic mega-drink celebrates its 58th anniversary and customer loyalty, even inspiring fashion designers.

” Capri Sunlight fans have strong sensations concerning the pouches that shaped their childhoods, and that passion plays an essential function in exactly how we think of advancement,” claimed Claire Lukaszewski, associate brand supervisor of Capri Sunlight, in a statement.

Fan Demand Shapes Innovation

The firm exposed that its greatest fans submitted thousands of appeals for a bigger pouch, which 80% of all client comments was particularly tied to a reusable bag and/ or a mega-drink.

“There’s a psychological link to this brand that extends generations, and we don’t take that for granted. We desire our followers to have a significant role fit what we do and the Huge Pouch is one way we’re placing that idea right into practice.”

Introducing the Iconic Big Pouch

Capri Sunlight– the juicy staple of 1990s institution lunches– is dropping its most substantial product yet, a gigantic metal juice pouch implied to celebrate the last official days of summer. Called the Capri Sunlight Big Pouch, it’s the largest single thing ever before made by the drink brand, which commemorates its 58th wedding anniversary this year.

From there, they can fill– and refill– their nostalgic sippy sack with anything from Capri Sunlight to cold coffee, filtered water or even a nice splash of pineapple-infused vodka (when drunk legally and properly, naturally).

In 2014, designer Christian Siriano released a limited-edition $200 “pouch handbag” with the brand and debuted it on his September bridge. And this spring in London, rising runway star Chet Lo made Capri Sun clutches for his footway show, with proceeds from the trendy sippers mosting likely to support youngsters captured in world war areas.