Bagel Backlash: Tiktok Influencer Vs. New Jersey Bagel Shop

A New york city City-based influencer uploaded a video on TikTok previously this month showing her 55.7 K followers their abysmal morning meal from Bella’s Bagels in Seaside Park, New Jacket, acquiring 25 million views and plenty of exasperated cream cheese doubters.

Viral Bagel Complaint

“I assumed that was an Ice cream sandwich,” a person else stated. “Nahh, the second one was hateful,” one created.

“I thought that was an Ice lotion sandwich,” somebody else claimed. “Nahh, the 2nd one was despiteful,” one wrote.

“And I know it’s not a mistake, because what is this?” she claimed, revealing a 2nd bagel in her order that looked even worse than the initial, with a block of cream cheese on just one side of the bagel and a deep area on the other half.

Bagel Shop’s Schmear Method

“We put a little chunk between and then we spread out, cover all the sides, and then we sufficed,” she stated. “This is how it must look– nice and soft, nice and spread, a nice Jacket schmear. If your bagel does not look like this, please returned or provide us a phone call and we will fix it.”

“Now I see that the business is in fact publishing a video, and they’re tossing shade at the end, which is so unnecessary,” she said in the follow-up video. “If you are trying to take care of bad public relations, you need to most likely reply to me and not such as make a snide remark. That’s simply my 2 cents.”

PR Response Critique

Valentina posted an update asking people to stop marking the bagel store and kept in mind that some individual workers reached out to her with their personal social media accounts, offering to in some way deal with the circumstance.

“But currently I see that the business is in fact uploading a video, and they’re throwing shade at the end, which is so unneeded,” she said in the follow-up video clip.

“They replied, acting like it was your fault you didn’t come back for them to fix it,” one explained. “They could have dealt with just how it ought to’ve been done without being passive-aggressive,” another stated. “Their reaction is even worse,” a person created.