Sam’s Club Rebrands: New Logo, Slogan, & Membership Fee Hike

Sam's Club revealed a rebrand with a new logo and Come Join Us slogan, effective Oct 2025. Annual membership fees increase by $10 (basic to $60, Plus to $120). New stores feature modern design, healthcare, and Check & Go for faster shopping.

The membership-only stockroom chain has lately revealed an entire brand-new logo and slogan– “Come Join Us.” The rebrand officially drew back in October 2025 as the Costco opponent debuted the modifications at a Springdale area in Arkansas.

Sam’s Club Membership Fee Increases

With new stores in advance, shoppers will be compelled to invest a little bit a lot more. The Walmart-owned club presented a new annual subscription charge, raising by $10. From May 1 on, the fundamental subscription will set you back $60, and its higher-tier option will certainly set buyers back $120.

Modernizing the In-Store Experience

Sam’s Club’s most recent location in Lebanon, Tennessee, is its most current version, a 168,000-square-foot shop with a gas station and increased shopping sections opened up on July 30. The place has a modern visual appearance, and features a health care service with a drug store, optical and hearing centers all into one suite.

Sam’s Club informed United States Today, “The space is designed so members can enjoy affiliates develop custom-made floral arrangements, bringing a little theater to the shopping experience while giving affiliates more time to focus on personalized service.”

Presently, Sam’s Club bills $50 for charter member and $110 for And also participants. All Sam’s Club members were alerted about the price rise by means of email. Along with the cost hike, its And also participants will certainly see a 2% boost in their Sam’s Money rewards cap, raising from $500 to $750 each year.

Sam’s Club will just be including rebranding brand-new shops to begin and redesign others along the way. The Walmart-owned club rolled out a brand-new yearly subscription cost, raising by $10. Presently, Sam’s Club charges $50 for club members and $110 for And also participants.

Seamless Checkout with Check & Go

Its re-grand opening showcased a remodel where a significant change was dropping the amount of self-checkout stations to encourage the Check & Go. This is where customers utilize their smartphones to scan thing barcodes, pay directly on the app and entirely skip normal check out lines.

The new shop, at 600 Willard Hagan Drive, will also feature an exterior coffee shop, products and items from regional organizations and a bigger fresh division with “item islands that are one-third larger than the ones in basic Sam’s Club locations,” the business stated.

Strategic Phased Rebranding

While the mega-warehouse chain has made some huge changes, not all shops will certainly see the button so quickly. Sam’s Club will only be including rebranding new stores to start and redesign others along the road. The Article connected to the business for a complete checklist of shops obtaining the new modifications however has not listened to back.