The Most Famous Churro Shop in Mexico City Is Opening in Los Angeles

Matthew Kang
is the Lead Editor of Eater LA. He has covered eating, dining establishments, food society, and night life in Los Angeles given that 2008. He’s the host of K-Town, a YouTube series covering Oriental food in America, and has actually been featured in Netflix’s Road Food show.

The arrival of El Moro into Los Angeles (using Costa Mesa) signifies a bigger initiative to increase the Mexican churro shop right into the USA. Iriarte informs Eater that he deliberately chose Echo Park as his initial LA place due to its history as a Latino and Hispanic neighborhood. “We wished to bring a standard brand from Mexico, interesting individuals that might’ve visited Mexico City and attempted El Moro with their family members while midtown,” he states. “We’re searching for our core sentimental client.”

Iriarte’s wonderful uncle, Francisco, started El Moro as a cart and afterwards opened a store in the Mexico City area of Eje Central. In 2014, El Moro worked with well known designer Nacho Cadena to rebrand the dining establishment into something that would convert to a more youthful and a lot more contemporary target market, according to Mexican Insights.

El Moro has been open in Mexico City considering that 1935, with 17 places including the chain’s signature white-and-blue design theme. In November 2023, El Moro opened inside Costa Mesa’s Mercado González, bringing its sugar-tossed fritters to the USA for the very first time. All its areas include churro-making displayed front and center, which enables visitors waiting in line to peer through big windows to view workers fry, cut, and dirt the fritters with sugar to order.

El Moro has been open in Mexico City since 1935, with 17 locations including the chain’s trademark white-and-blue style theme. In November 2023, El Moro opened up inside Costa Mesa’s Mercado González, bringing its sugar-tossed fritters to the United States for the very first time. The arrival of El Moro right into Los Angeles (using Costa Mesa) indicates a larger initiative to expand the Mexican churro store right into the United States. “We desired to bring a typical brand from Mexico, appealing to individuals who could’ve gone to Mexico City and tried El Moro with their households while midtown,” he claims.

El Moro, Mexico City’s most legendary and popular churro manufacturer, is opening up in the existing Patra Burgers on Sundown building in Echo Park sometime in May 2025. Chief executive officer Santiago Iriarte confirmed the information to Eater, stating Patra will certainly remain to operate there until the end of the year, after which the structure will undertake a total remodelling to accommodate the brand-new churro shop.

After Los Angeles, Iriarte assumes El Moro can start global and national expansion. He chose California based on its significant Mexican populace but is thinking about Nevada and Texas for future places. “We desire to take an organization of custom and take it to the rest of the globe.”