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    • Alcohol Consumption

    Gen Z Alcohol Consumption Rises: Study Reveals Surprising Trends

    Gen Z Alcohol Consumption Rises: Study Reveals Surprising Trends

    A new study reveals Gen Z's alcohol consumption is rising, contrasting with previous data. Increased disposable income amid easing cost of living pressures is a key factor. Millennials still lead in alcohol consumption.

    Gen Z Alcohol Consumption: Trends and Insights

    Gen Z Alcohol Consumption: Trends and Insights

    Gen Z alcohol consumption is rising, despite moderation trends. Data shows increased drinking among legal-age Gen Z consumers across key markets, driven by rising incomes, mirroring Millennial patterns. Temporary decline, not structural.