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Eater Los Angeles ambitious Los Angeles Matthew Kang Mona Holmes Lead Editor KCRW radio contributor to KCRW

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People seriously think this viral restaurant is real — would you?

People seriously think this viral restaurant is real — would you?

When prodded by local channel KXAN about their origins, Ethos declined to comment due to time constraints and directed the reporters to a requisition form that requested standard media inquiry information in addition to a “creative, detailed picture of a food that interests you.”