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  • Eater Los Angeles
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  • Matthew Kang
  • Editor of Eater
  • Mona Holmes
  • Diet Coke


    Diet Coke: The Gen Z ‘Refrigerator Cigarette’ Craze

    Diet Coke: The Gen Z ‘Refrigerator Cigarette’ Craze

    Gen Z's obsession with Diet Coke as a 'refrigerator cigarette' is going viral. TikTok users are comparing it to smoking, creating a new social trend around the beverage. Taste & product focus are key.