Food & Drink Food & Drink
  • ambitious Los Angeles
  • Lead Editor
  • Eater Los Angeles
  • barbecue restaurants Quarters
  • Matthew Kang
  • Editor of Eater
  • Mona Holmes

    • Gen Z

    Gen Z Alcohol Consumption: Trends and Insights

    Gen Z Alcohol Consumption: Trends and Insights

    Gen Z alcohol consumption is rising, despite moderation trends. Data shows increased drinking among legal-age Gen Z consumers across key markets, driven by rising incomes, mirroring Millennial patterns. Temporary decline, not structural.

    Diet Coke: The Gen Z ‘Refrigerator Cigarette’ Craze

    Diet Coke: The Gen Z ‘Refrigerator Cigarette’ Craze

    Gen Z's obsession with Diet Coke as a 'refrigerator cigarette' is going viral. TikTok users are comparing it to smoking, creating a new social trend around the beverage. Taste & product focus are key.