Jura Islanders Expression No.3 shines in Travel Retail Awards 2024 – Drinks International – The global choice for drinks buyers

This new expression is the 3rd in its series of three traveling retail special antiques. No3 was brought to life, online and in shop in over 30 locations throughout global travel retail.

The travel retail campaignset bent on educate customers, boosting their confidence to explore the rum and understand group. Having identifiedthree crucial sorts of rum consumers, Bacardi segmented products across different tiers, evaluated what they are looking for and matched them with suggested rums. The courts commented and loved the immersive experience that it was an outstanding activation.

This Supreme Champ Project trophy was granted to Bacardifor its ‘Rum Stories– Appealing visitors to go into and explore the rum category” campaign, for which Bacardisuccessfully brought in brand-new consumers to the costs rum group and persuaded existing rum drinkers to explore and choose more costs+ choices.

Drinks International’s publisher Justin Smith claimed: “This year’s judging was particularly tough due to the quality located throughout the board. Difficult conversation, consideration and choices were performed by our specialist panel, that formulated shortlists in each of the 8 groups.”

The Travel Retail Awards were released 17 years ago to identify and highlight the relevance of the drinks market within the Global Traveling Retail sector. The competition is established on a extensive and independent evaluating process and sustained by much of the globe’s leading drinks manufacturers, travel retailers and drivers, who regard it as the leading drinks event.