Diet Coke: The Gen Z ‘refrigerator Cigarette’ Craze

Snaxshot writer Andrea Hernández summed it up flawlessly in a recent e-newsletter, as reported by Rapid Company: “Gen Z is obsessed with Diet plan Coke. What is currently being dubbed as ‘refrigerator cigarettes’ has actually gained a social cachet without Coca-Cola needing to do anything … however concentrate on delivering on taste and product.”

The ‘Refrigerator Cigarette’ Trend

“Overheard somebody call Diet Coke a ‘fridge cigarette’ and nothing’s been even more real to me given that,” TikTokker @reallyrachelreno stated in a now-viral video with over 3.5 million views. Inscription? “Time for a crispy ciggy in the summertime.”

Diet Coke vs. Cigarettes: A TikTok Comparison

@reallyrachelreno took it even more, comparing sodas to smokes: Diet plan Coke is Parliaments, Coke Absolutely No is American Spirits, routine Coke is Marlboro Reds– and full-fat Coke in a glass bottle? That’s a cigar.

One more TikTok convert, @thejessiesimpson, sipped a Diet Coke at her office workdesk while quoting the expression in white text over her video: “Simply review where somebody referred to a Diet plan Coke as a ‘fridge cigarette’ and I haven’t check out anything more accurate given that.”

The current viral vice brightening TikTok? The “refrigerator cigarette”– a.k.a. a crisp container of DC, straight from the refrigerator, taken pleasure in with all the ritualistic reverence of a smoke break, minus the tar and cigarette.